How to Filter Out Fake Users Using Email and Phone Number Lookup
Businesses face significant risks from fake accounts including fraud, financial losses, reputation damage, and compliance violations. Implementing email scoring tools helps validate addresses by assessing domain legitimacy, mail service reliability, and whether emails are disposable.
Introduction
Fake email addresses and phone numbers have been linked to various forms of payment and identity fraud. This is why businesses must implement email and phone number lookups through various tools and services.
In this article, we will discuss a bit about email and phone number lookups as part of your data validation efforts and how they can be very useful. Dive right in when you're ready.
The Risks of Fake Users
Some of the effects of fake accounts are:
1. Fraudulent Activities
Scammers use fake accounts to perform fraudulent activities such as promo abuse, and fraudulent purchases.
2. Financial Losses
The use of fake accounts by fraudsters can cause losses for the business as they can be used to make fraudulent purchases.
3. Reputation Damage
If customers observe that fake accounts and profiles are common in a business or if the business has a history of fraudulent transactions performed through fake accounts, they lose trust in the business.
4. Regulatory Compliance Issues
The use of fake accounts by fraudsters can have regulatory or legal consequences, especially if they result in data breaches, financial crimes, or compliance violations.
Email Lookup as a Verification Tool
While many companies use reverse email lookup for verification, there is another method: data scoring using email.
The Email Scoring method calculates the risk associated with an email address and assigns it a score. That way, you can verify the authenticity and safety of the email address(es) in your database.
Email Scoring, especially the kind Greip offers, goes beyond validating personal information. This service checks the validity of the domain hosting the email address, the mail service itself and if the email is disposable or permanent.
The implication of access to this information is that you can tell if an email is worth your resources, if it poses a threat or if it is a valid customer/consumer email.
Phone Number Lookup as a Verification Tool
What is Phone Number Validation?
Phone number validation is a process used to check if a phone number is accurate, active, and capable of receiving calls. Phone number verification is done using:
- Phone verification API: An API service is used to validate phone numbers in real-time preventing fake numbers from ever accessing your database.
How does Phone Number Validation work?
Phone number lookup tools use advanced algorithms and machine learning to verify phone numbers against several telecommunication providers all around the world. Then information on the phone type and network provider are displayed. This helps determine if the number is valid.
How to Implement Email and Phone Number Lookup in Your Business?
1. Use Lookup Tools
Lookup tools like Greip use advanced algorithms and machine learning techniques to effectively verify email addresses and phone numbers, reducing loss of revenue, and increasing customer satisfaction.
2. Implement Multi-Factor Authentication
With two-step verification, users have to sign into their account in two steps using a password and a security key that only they know. This way fraudsters cannot access their accounts.
Conclusion
Email and phone number lookup tools are essential for businesses to protect their funds, data, and brand image. With reliable data validation services like Greip, the validation process is easy and stress-free.
Such tools or services help business owners authenticate the data submitted by customers through their email addresses and phone numbers. The overarching effect is that business owners get to prevent fraudulent activities, loss of money and damaged reputation.
References
Email Phone Number Lookups: Relevance in Fraud Prevention For Businesses
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